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Cleaver Awards

BEST BUTCHERIES ANNOUNCED 2017

 

 

Johannesburg, Wednesday 19 April 2017: The country’s best butcheries, both nationally and regionally, were announced at a luncheon held today at Definitive Conferencing in Isando, Johannesburg, attended by senior members of the meat production and retail industry, award finalists, judges and media.

 

This year saw six national and 39 provincial butcheries winning Platinum or Gold Cleaver Awards. Between October and December 2016, over 30 000 public nominations were received via SMS or online. Of these, 150 finalists were individually and anonymously assessed against a 212 point checklist, with some of the finalists scoring up to 99.8%.

 

Include comment from Mr Rudi van der Westhuizen – SAMIC

 

Since these awards started in 2005, butchery standards have significantly improved and feedback from consumers show that the majority perceive the Cleaver Awards to be a seal of approval. An initiative of the South African Red Meat Industry Forum,  these Awards acknowledge butcheries which meet consumer expectations on in-store hygiene, the supply of quality assured roller marked South African Beef, their level of competency in offering the best advice on meal preparations and perceived value for money.

 

While many top butcheries win a Cleaver Award year after year, the last year has seen a new trend developing, whereby new butcheries are being nominated for the first time and winning. Some of these new butcheries are new stores which have been opened by long time Cleaver winners, such as Boma Meat Market, with their new store, Boma Olympus in Faerie Glen, Pretoria, winning a National Platinum Award.

 

“To have won various Cleaver awards over the past 10 years, is a real honour to Boma Meat Market. 2016 marks a special year as our brand new branch in Olympus won Platinum National in its first year,” says Hendrik Steenkamp, owner of Boma Meat Market.

“The Cleaver Awards encourage the BOMA Meat Market team to sustain the best quality and service delivery to its valued customers. Thank you to the Red Meat Industry for the opportunity to proudly wear its seal of approval.”

 

Butchers were judged according to three categories namely;

  1. Butcheries with four or more till points,
  2. Butcheries with three or fewer till points and,
  3. Food market / Supermarket butcheries

 

The Cleaver Awards is one of the initiatives of the South African Red Meat Industry Forum  to promote South African Beef and to recognise outstanding service. Another initiative held in 2015 called “A si phekeleni impilo” – Let’s Cook for Life, was undertaken in partnership with the South African Chefs Association (SACA). 26 previously unemployed students were accepted for an intensive nine week red meat cooking course and were taught skills to create career opportunities for enthusiastic future chefs. Two years on and 70% of these students are permanently employed within the hospitality industry.

 

Last year saw another initiative take place whereby small business owners within the red meat / catering industries were offered dedicated training, once again in partnership with SACA, to better enable their businesses to grow and succeed.

 

2017 will see the South African Red Meat Industry Forum and SACA partner again to bring versions of both the above two initiatives to those in need. These Culinary programmes are assisting the Red Meat Industry in fulfilling its desire to empower and build a new class of professionally trained individuals and to raise the standards of their future business operations, business practice and food service.

 

The winners in each category of the Cleaver Awards, proudly supported by Freddy Hirsch, received Platinum Awards and the runners up Gold Awards. First prize winners in each national category received a R 20 000 cash prize and a Platinum Trophy Award. The runners up received a R 10 000 cash prize as well as a Gold Cleaver Award Trophy. All of the provincial winners received either a Platinum or Gold Cleaver Award Trophy in their category. Three consumers who nominated the three National Platinum winners each received a voucher for a R1 500 hamper of beef products from the winning butcher.

 

 

Issued by The Write Agency

Contact Leigh Callipolitis on 083 264 6563 or at leigh@thewriteagency.co.za.

 

NATIONAL WINNERS

 

3 and more tills

  1. Impala Vleis, Brits                                                                                Platinum
  2. Boma Vleismark, Moreletapark                                                        Gold

 

Up to 3 tills

  1. Boma Olympus, Faerie Glen                                                            Platinum
  2. Uitkyk Vleismark, Lichtenburg                                                          Gold

 

Meat Markets

  1. The Grove Superspar Riverside, Nelspruit                                    Platinum
  2. Superspar Edenglen, Jhb                                                                  Gold

 

 

GAUTENG

 

3 and more tills

  1.  Kings Meat Deli, Lynnwoodbridge Centre                                    Platinum
  2. Butcher Boys, Vanderbijlpark                                                           Gold

 

Up to 3 tills

 

  1. Country Meats, Fourways, Jhb Platinum
  2. Country Meats, Linden, Jhb Gold

 

Meat Market

  1. Uitkyk Vleismark, Silverton                                                                                Platinum
  2. Pick & Pay, Waverley                                                                         Gold

 

 

LIMPOPO

 

3 and more tills

  1. Vleislapa, Marshalstreet, Polokwane                                              Platinum
  2. Vleislapa, Groblerstreet, Polokwane                                                               Gold

 

Up to 3 tills

  1. Bulhoekslaghuis, Thabazimbi                                                          Gold

 

NORTH WEST

 

3 and more tills

  1. Goudkopslaghuis, Klerksdorp                                                          Platinum

 

MPUMALANGA

 

Up to 3 tills

  1. Frank`s Meat Supply, Middelburg                                                    Platinum
  2. Frank`s Meat, Middelburg                                                                 Gold

 

Meat  Market

  1. Saveway Superspar, Witbank                                                          Platinum
  2. Crossing Superspar, Nelspruit                                                         Gold

 

FREE STATE

 

3 and more tills

  1. Powermeat Centre, Welkom                                                             Platinum
  2. Fredilia Meat, Welkom                                                                       Gold

 

Up to 3 tills

  1. Koepel Vleismark, Parys                                                                    Platinum
  2. Country Meat, Kroonstad                                                                   Gold

 

Meat Market

  1. Checkers Hyper, Fleurdal, Bloemfontein                                       Platinum

 

NORTHERN CAPE

 

Up to 3 tills

  1. West End Meat Market, Kimberley                                                   Platinum
  2. Angus Slaghuis, Kuruman                                                                 Gold

Koki`s Vleismark, Kimberley                                                             Gold

 

EASTERN CAPE

 

3 and more tills

  1. Cuyler Butchery, Uitenhage                                                              Platinum

 

Up to 3 tills

  1. Marinda Butchery, Westering, PE                                                    Platinum
  2. Two Fat Butchers, Walmer, PE                                                        Gold

 

Meat Market

  1. Sunridge Superspar, Sunridge Park, PE                                        Platinum
  2. Our Superspar, Walmer, PE                                                             Gold

 

 

WESTERN CAPE

 

3 and more tills

  1. Hartman Kleinhandel, George                                                         Platinum
  2. Fairfield Meat Centre, Parow                                                            Gold

 

Up to 3 tills

  1. Tomis Country Butchery,Hermon                                                     Platinum
  2. Hartenbos Slaghuis, Hartenbos                                                       Gold

 

Meat Market.

  1. Malmesbury Superspar, Malmesbury                                             Platinum
  2. Plattekloof Superspar, Plattekloof                                                    Gold

 

KWAZULU NATAL

 

3 and more till

  1. Grobbies Butchery, Bluff, Durban                                                    Platinum
  2. Michael Frey, Shelly Beach                                                              Gold

 

Up to 3 tills

  1. Bluff Meat Supply, Bluff, Durban                                                       Platinum
  2. Bluff Meat Supply, Pinetown, Durban                                              Gold

 

Meat Market

  1. Pick n Pay, Kingsburgh, Durban                                                      Platinum

  2. Food Lovers Market, Westwood Mall Westville                            Gold

BEST BUTCHERIES ANNOUNCED 2016

It’s time to find out who are SA’s top butcheries:

Johannesburg, 14 April 2016: The country’s top butchers are certainly worth their beef. The best butcheries both nationally and regionally were announced at a luncheon today attended by senior members of the meat production and retail industry, award finalists, judges and media.

The Cleaver Awards, which are proudly supported by Freddy Hirsch, were launched in 2005 to meet the needs of the consumer by raising standards amongst butcheries. Since these awards started eleven years ago, butchery standards have significantly improved and feedback from consumers show that the majority perceive the Cleaver Awards to be a seal of approval, most importantly because a butchery cannot enter themselves, they have to be nominated by their customers.

Furthermore Cleaver Award winners have come to realise the extent to which a Cleaver Award is recognition of quality in everything they do. While many top butcheries win a Cleaver Award year after year, 2015 has also seen some brand new butchery stars getting the recognition they deserve by winning their first Cleaver Award. These include Country Meat in Fourways; King’s Meat Deli in Lynnbridge Mall; Jandre’s Neat Meats in Valhalla; Power Meat in Welkom, Continental Butchery in Port Elizabeth and Oudshoorn Spar in Oudshoorn. The South African Red Meat Industry extends a warm welcome to these new winners, winners voted for by their loyal and satisfied customers.

“Some of the finalists have scored up to 99.8% on a 212 point checklist which is used to independently assess all of these contestants. This means that for some of the top butcheries in the country, the difference between winning or not winning a Cleaver Award could come down to a point of a percent,” says Dave Ford, Chairman of the South African Red Meat Industry forum.

Guests at today’s Awards lunch held at Definitive Conferencing in Isando, Johannesburg were treated to a delicious variety of meat, including superior quality South African Beef, prepared on the latest range of braais by the Weber culinary team, thanks to a new association between the Cleaver Awards and Weber.

Nominations were opened towards the end of last year for consumers around the country t
o vote and nominate their best butchery. A record number of nominations totalling over 35 000 were received, a phenomenal feat when one considers that 3 500 nominations were received when the competition first launched in 2005.

An initiative of the South African Red Meat Industry Forum, these Awards acknowledge butcheries which meet consumer expectations on in-store hygiene, the supply of quality assured roller marked South African Beef, their level of competency in offering the best advice on meal preparations and perceived value for money.

Butchers were judged according to three categories namely;

  1. Butcheries with four or more till points.
  2. Butcheries with three or fewer till points.
  3. Food market / Supermarket butcheries.

The winners in each category received Platinum Awards and the runners up Gold Awards:

cleaver-awards-april-2016

 

First prize winners in each national category received a R 20 000 cash prize and a Platinum Trophy Award. The runners up received a R 10 000 cash prize as well as a Gold Cleaver Award Trophy. All of the provincial winners received either a Platinum or Gold Cleaver Award Trophy in their category. Three consumers who nominated the three National Platinum winners each received a voucher for a R1 500 hamper of beef products from the winning butcher.